Kettlebell Workout


The idea of becoming an exercise professional sounds like an amazing way to kick back, do what you love and work your own hours. Unfortunately to the disappointment of many new exercise students studying through TAFE and Universities, they find out very quickly that being successful in this space is extremely hard. You may find yourself in the gym between 50-70 hours a week just trying to get by. Most of the jobs available are contractor positions, the paid roles are terribly paid and you find yourself in the horrible circle of getting up early, training a few clients, taking a nap, creating some Instagram content and then waiting for the afternoon surge.


On top of this, you are finding it hard to spend time with your loved ones, you can’t afford the nice car and when Xmas hits, you are staring down the barrel of paying rent, clients dropping off for 4 weeks and the struggle becomes very real until your next wave of potential clients comes through. But what if you don’t convert them? No one has taught you how to sell your services because it's just training people right? Nope. If you don’t make a good connection with your prospects, you can almost say goodbye to that business card you just handed them. 


According to, the average hourly rate for a personal trainer in Australia is $29.83 and the average salary for an exercise physiologist is $60,000 per year. What's the average wage for an adult in Australia? It's $1700 per week or just over $88,000 per year. Exercise professionals are primarily working for less than the average wage, this even extends to our most qualified professionals! There is a big problem in the exercise industry. Our coaches are working long hours for minimal pay with usually zero holiday or sick pay. It's no wonder the dropout rate is incredibly high. 


Ok so there is a big issue here, but how do we fix it? The EAA, its coaches and volunteers are making a standpoint. Our first issue is self-worth. Trainers are ready to slash their prices and discount them to any person who needs extra convincing. Your time is more valuable than that! Your hex debt proves you are more valuable than that! Clients do not pay for just your time, they are paying for your service, your years of investment and the incredible results you can deliver that the client themselves could not. 


As part of the EAA raising the bar for all exercise professionals, we have compiled a table of minimum charge-out rates that coaches must adhere to when certified through the EAA.  The EAA has the right to run random audits to any coaches or fitness centres with EAA certification to ensure adherence to Australia's biggest movement for improving the income of our coaches. 


The EAA wishes to extend that certification to Fitness Centres, Sports Organisations and Allied Health Facilities will only be given to those who pay a minimum of 60% commission to the practitioner or a minimum hourly rate as stated in Table 2. 

Screen Shot 2021-01-02 at 4.21.24 pm.png

Please note, it is the obligation of an EAA certification coach to adhere to these standards.


It is NOT an obligation for non-EAA Recognised organisations to adhere to these standards regardless of the coaching certification.


If a coach is charging a client, the payment clause must be adhered to. If an EAA certified facility is paying a coach for their services, these standards must be applied.


A certified or EAA recognised facility must pay ALL of their coaches the minimum standard regardless if the coach is EAA certified or recognised.